A new experience comes in the world of Indonesian lifestyle and culinary. Coinciding with International Coffee Day, Café Brasserie Expo (CBE) 2025 organized by Panorama Media held a press conference to welcome its main event on 10-12 October 2025 at the Nice Hall 11, PIK 2. Presented by Bank Central Asia (BCA), CBE 2025 will be opened with an exploration of flavors
Carrying the theme ‘Exploration of Taste and Identity’, CBE is an expression space that brings together F&B product innovations such as coffee, tea, chocolate, and wine with various elements from the lifestyle sector, ranging from technology, health, automotive, fashion, to beauty. Through various interactive experiences, visitors are invited to understand not only taste, but also values, stories, and spirit of sustainability and relevant social connections for today’s generations.
As the main sponsor, BCA plays an important role in supporting the implementation of CBE 2025. CBE is also supported by the Ministry of Creative Economy (Ekraf) as a form of strengthening local potential and the growth of the modern consumer trend industry in Indonesia. This collaboration is in line with BCA’s commitment to strengthen the role of MSMEs and local brands to be better known and competitive.
“Café Brasserie Expo 2025 is a space where the taste is not only for consumption, but to be dumped and understood. We want to present the story behind every cup of coffee, every tea leaf, to a drop of wine, all of which represent the process, values, and culture. At the same time, CBE is also a space to celebrate lifestyle and connection that is meaningful 2025.
In terms of industry, this exhibition was also welcomed positively by the perpetrators and associations. According to Andrew Saputro, Chairperson of Gapmmi Cooperation & Promotion, “CBE is an important momentum for F&B actors, from corporations to MSMEs, to connect directly with consumers, introduce innovations, and strengthen their positions in the national and global markets.
Things that should not be missed in CBE 2025
For three days of organizing, CBE presents various activities and experiences that must be recorded by visitors:
• Interactive Zone that presents coffee, tea, chocolate, wine and lifestyle products
• The launch of the latest products from brands & industry players
• Tasting & Brewing, Workshop, Talkshow, and Business Talk Sessions
• The presence of local proud brands from BCA
• Interesting programs, exclusive promos and cashback from BCA
• “Indonesia Coffee in Good Spirits Championship” competition by Scai
• “Indonesian Drinking Chocolate Competition” competition by ACBI
• Sculpture Chocolate Live Show & Chocolate Fountain Installation as high as 3 meters by a brown kitchen
• Music Entertainment
• Until the stamp rally is attractive to visitors
With free admission tickets and strategic locations in the PIK 2 area, CBE 2025 becomes a destination that must be visited for coffee lovers, connoisseurs of tea, culinary activists, as well as those who just want to experience an authentic and different taste experience.
“It’s not just a matter of exhibition, but a matter of experience. Here, anyone can see firsthand the coffee trip, from seeds to cups, talk with industry players, and witness how competitions such as the Indonesia Coffee in Good Spirits Championship are a place to show quality and creativity in the coffee industry,” said Gusti Laksamana, Secretary General Action-SCai.
While in terms of chocolate, Aprilia Meilisa from Acbi added, “Many people do not know that our local chocolate has unique characters and stories. Therefore, through the Café Brasserie Expo and also the Indonesian Drinking Chocolate Competition Competition visitors can taste, get to know, and appreciate the process behind every chocolate bars made by local actors, as well
Carrying cross -sectoral synergy, CBE 2025 also built a strategic collaboration with the Nusantara International Convention Exhibition (NICE) as the main partner of the event location. “We, as Nice, are honored to be the host for the Café Brasserie Expo 2025. This event not only brings new enthusiasm to our environment, but also becomes a moment that is awaited by the community and visitors in the PIK 2 area which is increasingly developing as a lifestyle and culinary destination.
For additional information, this press conference was also held thanks to strategic cooperation with Lalamove as the Official On-Demand Service Partner that supports the smooth distribution of logistics and also Gowork as the Official Co-Working Space Partner, providers of joint workspace and offices that have 25 locations in Jakarta, Tangerang, Surabaya, Medan, and Bali. With a focus on flexibility and community, Gowork offers a wide selection of workspace to meet dynamic business needs. Starting from coworking space, private office, multipurpose room for various events such as: Townhall Company, Networking Events, Photo Shoot, Video shooting, to a press conference like this event.
CBE 2025 registration has been opened, get free tickets now!
Don’t miss the opportunity to be part of the full experience at the Brasserie Expo 2025 Café. Free list now at www.cafebraserexpo.com/ticket and find complete agendas, as well as other interesting surprises that will be present at the Nice Hall 11, PIK 2 on 10-12 October! Follow Instagram @cafebraseriexpo to get updated information.
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