City Councilor Hanke and Tourism Director Kettner welcome Anita Paic to the Vienna Tourism management team City vienna

March 28, 2024
4:47 pm

Vienna (OTS) – The President of Vienna Tourism, City Councilor for Economic Affairs Peter Hanke, together with Tourism Director Norbert Kettner, welcomed Anita Paic, who is now strengthening the management team at Vienna Tourism: As head of the “B2B Management” department, she is responsible for contacts with the international travel industry and also the Vienna Convention Bureau , which promotes congresses and company meetings for the city.

Anita Paic (52) is an expert in strategic marketing communications with many years of international corporate experience. She has gained this in several management positions within the Vienna visitor economy – including in the FMTG Falkensteiner Michaeler Tourism Group, the Sacher Hotels and Marriott International. From 2009 to 2016, as head of the sales department, she was responsible for the sales strategy of the Vereinigte Bühnen Wien.

City Councilor for Economic Affairs Peter Hanke
“I would like to warmly welcome Anita Paic to the Vienna Tourism team! I know that the business segment of the meetings industry, which is so important for Vienna, is in the best of hands with her. Her many years of experience, which she also gained in a managerial position at the United Theaters Vienna, and her broad network in the Viennese and international visitor economy form an ideal prerequisite for further expanding Vienna’s top positioning in international markets of origin.”

Tourism director Norbert Kettner
“More than ever, it is about developing Vienna’s city tourism on the basis of broad-based value creation, social and ecological sustainability and with a view to beneficial growth from which the destination and its people benefit in the best possible way. Cooperation with the international travel and meetings industry is of strategic importance. With Anita Paic, I welcome an industry expert to my team who will specifically further develop Vienna Tourism’s B2B management from these perspectives.”

Anita Paic, Head of the Vienna Tourism Department “B2B Management”
“I am starting my new role with a lot of enthusiasm, motivation and a sense of responsibility. After many years within the Vienna tourism industry, I am full of enthusiasm to use my experience at an inter-company destination level for Vienna’s visitor economy in the future. Vienna’s city tourism is internationally regarded as a benchmark, quality standard and economic engine – being able to help shape it in the future as part of the Vienna Tourism team is an exciting, fulfilling task that I am very much looking forward to.”

The tasks of the department now headed by Paic include the Vienna Convention Bureau, which is responsible for the global acquisition of congresses, company meetings and incentives as well as extensive support for meeting organizers. The International B2B Relations team is the main contact for the travel industry and acts as an intermediary between the Viennese and international travel industries. The focus is on marketing measures for tourism origin markets with a focus on premium target groups, the positioning of Vienna as an art and culture metropolis and addressing the global luxury travel segment. The B2B Marketing Communications team is responsible for Vienna Tourism’s communication initiatives that are aimed at the areas of travel trade, international mobility and the meeting industry. Paic grew up in Vienna, holds a degree in tourism management, is an academically certified advertising manager, and completed her Executive Master of Business Administration at the Vienna University of Economics and Business as well as her Master of Arts in business and organizational psychology at the Danube University Krems.

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